For the first time in American history, we’re about to have more seniors than children.

This isn’t a temporary blip. It’s the new reality as 70 million baby boomers age into their 80s and 90s.

The infrastructure we have today is woefully unprepared. Nursing home demand is expected to surge just as facilities are closing and losing beds at an alarming rate. Nearly all of the remaining nursing homes face severe staff shortages.

Things are moving in the wrong direction precisely when millions more Americans will need support.

The reality is most seniors don’t want to move into nursing homes or assisted living facilities anyway. Three-quarters want to age at home, maintaining their independence and dignity.

When care is needed, families step in. With professional care often unaffordable or unavailable, millions of adult children and spouses end up providing support that’s both invaluable and exhausting.

Technology should help bridge these gaps, but it just as often creates new barriers.

We’ve made essential daily activities like managing healthcare, staying connected with family, and accessing services needlessly complex. Tasks that once required a simple phone call now demand navigating multiple apps, entering verification codes, and learning new interfaces that change without warning.

Most seniors aren’t avoiding technology. They have smartphones. They text and email and browse the web. But they want tools that build on what they already know, not constant novelty.

Seniors don’t care how innovative something is; they care whether it makes their life easier.

Meanwhile, the products marketed specifically to older adults are clunky, limited, and frankly insulting to people who built the modern world. Technology shouldn’t force impossible choices between independence and safety, dignity, and support.

We’ve set out to build technology that works for how seniors actually want to live. New products that are simple, reliable, and familiar — while still enabling access to the latest advancements.

We believe that the best products are designed alongside the people who use them. If you’re interested in shaping this future, whether you’re a senior who wants to be part of the design process, an investor, a caretaker, an engineer, or potential partner, we want to hear from you. Please reach out!

Looking forward,